French website to be search-friendly and attractive

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It is best if the localization process combines keyword research based on local trends and professional linguistic work in the country. The result is engaging content with naturally integrated keywords that will increase your chances of being found by potential clients. 2. SEARCH BEHAVIOR 93% of French people overwhelmingly prefer French websites. And 43% of online searches are conducted in French. Therefore, if you want your , you need to localize and optimize it. Although the French alphabet contains a number of accented characters such as é, ù, â and ï, the French do not tend to use accents when searching the Internet.

Search engines, including Google, don't always handle this. For example, if a Chinese Singapore Phone Number List user types “premiere” rather than “première,” Google will normalize the accent (è) in search results. However, the search engine is not as lenient with other characters with French accents. This search nuance can affect your ranking on google.fr. For example, the search query “cinema paris” returns rench results, while “cinéma paris” returns 276,000 results. Keyword research is very important to determine how much the accented or unaccented versions of search terms impact your content strategy. In headings and body text, care should always be taken to use accented characters correctly to maintain linguistic accuracy, or, where possible, to use more popular unaccented terminology.




This approach will help increase the quality and authority of your brand while optimizing your content for French search. 3. USER ce you have attracted traffic to your site, an important factor for French SEO is user engagement with the content. The French market is particularly sensitive to linguistic accuracy and the protection of the French language and culture. According to CSA, 79% of French consumers are more likely to interact with content in their native language, but 40% would rather see English than a bad translation. So if you're marketing to a French audience, direct translation simply won't do.