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You need to make adjustments to the content and interface of that website. In summary, the Rankbrain algorithm mainly relies on the above 4 indicators to classify and arrange search results, with the purpose of providing users with appropriate content, providing users with the best experience. Rankbrain's keyword research method Rankbrain's keyword research method Google is now able to understand the content behind the keyword. However, the raw media keyword research method is still effective, you will just need to adjust your research process to be more Rankbrain friendly. Here are 2 ways for you to do it: Ignore long-tail keywords Previously, many people advised you to choose long-tail keywords for SEO. However, today it is really no longer effective because the conversion value is not high, the search volume is also extremely low.
Thus, long-tail keywords are really outdated and no longer suitable for you to use and Email Data choose in search engine optimization. You need to ignore these long-tail keywords. Optimize for medium length keywords The search density for keywords with average length is neither too high nor too low, especially, they are not too competitive. Therefore, you should optimize content around medium-length keywords . Then, Rankbrain will automatically rank similarly to other keywords. Therefore, optimizing medium-length keywords helps keywords adapt more to Google Rankbrain research . How to optimize Rankbrain How to optimize Rankbrain How to optimize Rankbrain As stated, organic click-through rate (CTR) is an important Rankbrain ranking signal. Therefore, to get more clicks from the results, you need to optimize the title , description tag and content, specifically as follows: Optimize title and description tags for CTR The initial goal of the manager is to increase clicks on the page.
So, you'll need to optimize your title using words that contain as much emotion as possible. You can add parentheses at the end of the title or use numbers in your title. These are simple operations but very effective. Description tags are equally important in increasing click-through rates and you can. Similar to the title, you can apply the above methods to the description tag. Additionally, you'll need to explain why someone should click on your result. At the same time, the description tag must include the target keyword . Optimize content for Dwell Time and Bounce Rate Once you get clicks from users, you'll need to show Google that the content you provide makes users happy. This helps your content increase rankings sustainably over time.
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