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In an easy-to-understand manner using data. Please note that the content is only "correlation" data, not "causal relationship" data. Rather than just taking this information at face value, it is important to imagine the background of why this result happened. Ioix also provides SEO consulting services, so if you are interested, please contact us using the inquiry form .How to use structured data to support EAT on your website Last updated: 2024/02/28 blog [Information about mail magazine] We update articles useful for SEO and inform you about seminars via email newsletter. please register. Register for email newsletter >> ``How to increase the EAT of a website and get it recognized by search engines (Google)?'' can be said to be the topic of greatest interest in recent years. EAT is especially important in the YMYL area, and this time we will use structured data to help understand Google's EAT. Although it takes a certain amount of man-hours to properly implement it, it is a valuable resource and I hope you will find it helpful. EAT (expertise, authority, trustworthiness) , a concept proposed by Google , has become a hot topic in the SEO world in recent years, and is the source of many myths and misunderstandings .
One of the most prominent questions and mysteries surrounding EAT is whether and to what extent it is a direct ranking factor in Google's algorithm . However, Google has been consistent about the role that EAT plays within its algorithms and how it is "used by search quality raters," as opposed to that EAT itself can Belgium Phone Number Data be quantified. "Google's algorithms identify signals related to a page's authority and trustworthiness." To clarify this point, Google recently updated its answer to this question. See also: What webmasters need to know about Google's core updates This answer indicates that EAT itself is not a direct ranking factor, but rather a framework that includes many signals that Google uses to evaluate and rank good content .
In the March 2020 update, Google says: Assessing your own content in terms of EAT may help you conceptually align with the signals that algorithms use to rank your content. Google's message about EAT leaves a lot of room for interpretation and debate. As a result, one common question tends to arise among many SEO professionals: “If EAT is so important, how can we optimize content to improve EAT?” Google's official answers to questions related to EAT have many SEOs wondering what to do next. However, there is one method you can use to improve your overall search performance, not just EAT.
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