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As they say, leave nothing unsaid or “grey areas”. From a technical and structural point of view , pillar content is something that supports the structure of your blog. The pillar article is an active part of your communication work. It is not conditioned by trends and fashions. But it is intended to bring traffic to the website from the first day of publication. Why? Simply because it is a cornerstone of your blog. While a standard blog post is dedicated to answering a single question or a single aspect of a topic, pillar content aims to be all-encompassing. It wants to answer all questions related to a particular topic and fully explain all aspects of that topic. Evergreen content digital
marketing strategy types of content Easy Web Marketing Pillar , 1000 Mobile Number List Cornerstone and Flagship : content? Cornerstone content refers to the pages on your website (blog posts, Frequently Asked Questions , or other pages) that form the basis of your content strategy. They are complete and authoritative pages on a certain topic or question (or group of questions) widely used by bloggers to give a signal to search engine crawlers. Cornerstone content takes its name from the architectural term “cornerstone,” which in masonry is literally the first stone set during the construction of a building. It is the foundation on which everything
else is built, and as such, it has fundamental structural significance : if your cornerstone is too small, or weak, or faulty, the entire building will be too. In the world of websites and SEO, foundational content is virtually indistinguishable from pillar content . You could say that from a logical point of view they are the same thing. Cornerstone content is written to be authoritative, comprehensive, and link-worthy. What is Flagship Content? Flagship content, similar to Cornerstone and Pillar content, are those web pages (blog articles, Frequently Asked Questions or other pages) that form the key points of your content marketing strategy.
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