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Please contact UP SPICE Do you have any of the following concerns when planning and producing content? I am looking for a highly rated company with a proven track record of outsourcing. A company that provides total support from the content planning stage to the end is good. I'm so busy with concurrent work that I can't get around to producing my own content. In addition to writing articles, we also produce video content. We accept inquiries by phone or email, so please feel free to contact us. In today's world, where the Internet has greatly influenced the consumer purchasing process, companies are required to provide a variety of web content. Under such circumstances, " owned media " is attracting attention . Many companies are introducing it because it allows them to effectively communicate the appeal of their companies and products.
However, there are many companies that have difficulty achieving results or find Phone Number List it difficult to update them continuously. Therefore, in this article, we will explain how to effectively use owned media. It also explains things to be careful about when operating owned media, so if you are thinking of starting owned media, please refer to it. What is owned media? Owned media refers to media that is owned by your company. In a broad sense, pamphlets and catalogs are also included in owned media, but in recent years demand has been increasing for web media such as company websites and blogs. Although it takes resources to operate it in-house, it has the advantage of being able to appeal to your company and products, and effectively disseminating information that users want to know. About Triple Media The reason why owned media has started to attract attention in Japan is because the marketing concept of "triple media" was born. The following three media, including owned media, are called triple media, and they have been spreading since around 2010.
Owned Media ・Paid Media : Media that can be placed in advertising space for a fee (e.g. Google ads, advertising space on portal sites) ・Earned Media : Users send information Media (e.g. SNS such as Instagram, review sites) In today's world, where purchasing behavior using the web has become mainstream for both BtoB and BtoC, marketers should be aware of not only owned media but also triple media. The need for owned media The dissemination of information from advertising media is one-sided, which has the disadvantage that it is difficult to resonate with users. Owned media compensates for this. Owned media can appeal to a wide range of people by enriching content that will interest users. By creating content using keywords that are of interest to your target users, you can attract potential customers and, as a result, create opportunities for them to become aware of your company and products.
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發表於 17:37:44