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Whether it's instructions on how to perform a task or a video promoting a product, an Invideo survey found. In Russia: after advertising on Instagram is closed, short videos promote the brand very well. Thus, Reels on Instagram * Travelata agencies collect up to . million views (see the example about a hotel with a warm infinity pool on the seashore in Abkhazia or about penguins at an Italian airport under control.

The Travelata channel is guided by the principle “less is more”: three seo expate bd Reels are usually released per week, which is better than five “blotters”. Moreover, this is all user-generated content: videos from materials of tourists, bloggers, guides. This is scrupulous work, but it gives results. One person with good travel experience works on text, visuals and analytics. Public authors spend a lot of time on analytics: checking indicators once a week, adjusting the content plan.



If last week the video about Turkey did not go well, this direction is not repeated this week. On average, one Reels receives – thousand views per week. Social media analytics Billions of reviews about products, brands, and services are published on social networks every day. People make purchasing decisions based on advice from their social media friends, who may be completely unknown to them personally. Your virtual friends are discussing your brand and competitors.