Design and execute a remote user test

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Demo study on IKEA.ES Stefano Serafinelli June , Est. Reading: minutes IKEA.es remote usability test demo IKEA.es remote usability test demo Remote usability test at ikea.es On May , I gave a workshop on remote usability tests without a moderator together with Toni Perez at the Google Campus in Madrid. The workshop was part of the third edition of Experience Fighters , one of the main events in Spain dedicated to the world of User Experience.

User tests or unmoderated remote usability tests are a relatively new UX research technique . Although it is something very well known and used in the United States or the UK, very few professionals in Spain have had the opportunity Brazil Mobile Number List to carry out studies of this type with professional tools. In fact, most of them come from UserZoom , the global leader in remote UX Research and the company for which I have worked as a UX Lead for almost years. For this reason, the workshop has been especially dedicated to the Spanish community of user experience researchers. The objective was to allow them to get in touch with remote testing and its basic principles. A few days before the event, those registered were invited to participate in a demo study on the IKEA website.




The studio was created using UserZoom technology. The results of this study were then used during the Google Campus workshop. Attendees received an explanation on how to use, execute and analyze the results of a remote user study. Numerous participants have asked me to share the presentation of the event. Here you have it. Remote User Testing Workshop @ Experience Fighters from Stefano Serafinelli A couple of notes about the presentation Why choose IKEA for the demo studio? Because it is a very well-known brand. The participants were most likely users of their website.