|
completely different roles, they often work together on the communication strategy of an activity or a marketing project for the company. Discover all the other episodes of the first TV series dedicated to SEO copywriting seo-copywriting-what-is-trying-to-get-me-the-seo-copy-story-Facile-Web-Marketing-Nicola-Onida-digital-marketing seo-copywriting-cosa-ea-beautiful-mindset-the-seo-copy-story-Facile-Web-Marketing-Nicola-Onida-digital-marketing seo-copywriting-what-is--a-seo-odyssey-the-seo-copy-story-Facile-Web-Marketing-Nicola-Onida-digital-marketing
? Good SEO copywriting work must necessarily lead to the creation of a text written for the web, an "SEO-friendly" content. Or a “search engine friendly” content? Roughly speaking, SEO friendly content can be defined as valuable when it is: original useful for the user grammatically correct writing complete, it manages to respond clearly to a need prepared for sharing on digital channels So, thinking backwards, what should an SEO friendly text NOT be like? Randomly repeating keywords in your texts is no longer the recipe for success. I have already explained how the SEO of the past is no longer valid today . Indeed, old-fashioned strategies can cause penalties from search engines.

Calculating the density of the primary keyword and that of the secondary keywords remains a valid best practice , but with an increasingly less central importance. Semantic links, well-written texts, useful content. These are the basics of Google's algorithm and semantic SEO. Guide to SEO copywriting, where to start? SEO copywriting is a mix of techniques, but also of creative ability. You must work to create valuable content that excite, build relationships and connect people. But how does this professional figure create content that meets these objectives? This is why businesses need an SEO copywriter
|
|